Misspellings on your LinkedIn profile (or anywhere on LinkedIn) are NOT usually a good idea — damaging your credibility. However, one exception does exist. Your name. Unless everyone always spells your name correctly (without your help), misspellings of your name currently cost you network connections and visibility in LinkedIn. Why You May Need Misspellings (or Alternate Spellings) in Your LinkedIn Profile…
I think of the photos we have in our social media profiles, particularly LinkedIn, as akin to personal logos. I recognize the photos of many colleagues, friends, and others from their profiles in the various social networks, and I look for those familiar faces in other sites and settings. Do You Avoid Job Discrimination…
Having the right keywords in your social profile, particularly in LinkedIn and Google Plus, is critical to making yourself visible to recruiters and hiring managers who are often searching through them for qualified job candidates. With the right keywords in your social profile, your profile will appear in search results, and appearing in search results…
DETROIT (AP) — General Motors’ safety crisis worsened on Monday when the automaker added 8.2 million vehicles to its huge list of cars recalled over faulty ignition switches. The latest recalls involve mainly older midsize cars and bring GM’s total number of recalls this year to over 28 million. GM said it was aware of…
Posting a minimal Profile, walking away, and waiting for the job offers to roll in doesn’t work with LinkedIn — or anything else — these days. LinkedIn works very well for the millions of people who make the effort to understand how to leverage it effectively. And those people are very likely not spending more than…
Once upon a time, Google was a little search engine with big, big dreams. Today, Google is literally trying to take over the world. From online advertising to self-driving cars, energy trading to cartography, there seems to be no limits to the aspects of technology this corporate behemoth is attempting to completely take over. Sure,…
Millions of us dream of transforming our lives, but few of us are able to make major changes after our 20s. “The shortest path to oneself leads around the world.” So wrote German philosopher Count Hermann Keyserling, who believed that travel was the best way to discover who you are. As a business consultant and working…
When you create the right inbound marketing machine for your company, prospects are naturally drawn towards your content as they look for information around a topic relevant to a product you may be selling. This is why inbound marketing is such a great strategy for companies who are just entering a new market. It helps you build…
The Supreme Court unequivocally ruled Wednesday that privacy rights are not sacrificed to 21st century technology, saying unanimously that police generally must obtain a warrant before searching the cellphone of someone they arrest. While the specific protection may not affect the average American, the court made a bold statement that the same concern about…
Content isn’t a passing trend – it’s an effective way of connecting with a target market in a way that provides actionable, relevant information on an ongoing basis. Because of its effectiveness, it’s probably a large part of your marketing strategy. It helps your brand focus and connect with potential clients, customers and online followers…