There’s the common saying in court room proceedings that a lawyer should never ask a witness a question unless they know the answer. Sometimes, I get the feeling sales people feel the same way. Too often, it seems that sales people’s questioning strategies are not really oriented about discovering the customer’s needs, priorities, and requirements.…
A skill EVERY Entrepreneur Needs You should worry less with power point decks, pitches, or any of the usual prep. Your customers want YOU to be PRESENT. Improvisation skills are the key to wining in sales conversations. Entrepreneurs are constantly in the position of having to make things up on the fly. As a result there’s…
The number one challenge facing small and medium-sized businesses is getting more business. Attracting new customers and retaining existing customers is critical for growth and success. Businesses in all industries and market segments are on the hunt for strategies and tactics that produce customer growth. One tool that is increasing in popularity is high-speed public…
The entire SEO industry experienced a major transformation over the past two years. As a result, many online marketers have dramatically changed their strategies. Ranking high in Google for competitive keywords is not as easy as it was three years ago. Because black hat SEO is harder and harder to execute, and less and less…
Posting a minimal Profile, walking away, and waiting for the job offers to roll in doesn’t work with LinkedIn — or anything else — these days. LinkedIn works very well for the millions of people who make the effort to understand how to leverage it effectively. And those people are very likely not spending more than…
Once upon a time, Google was a little search engine with big, big dreams. Today, Google is literally trying to take over the world. From online advertising to self-driving cars, energy trading to cartography, there seems to be no limits to the aspects of technology this corporate behemoth is attempting to completely take over. Sure,…
When you create the right inbound marketing machine for your company, prospects are naturally drawn towards your content as they look for information around a topic relevant to a product you may be selling. This is why inbound marketing is such a great strategy for companies who are just entering a new market. It helps you build…
Content isn’t a passing trend – it’s an effective way of connecting with a target market in a way that provides actionable, relevant information on an ongoing basis. Because of its effectiveness, it’s probably a large part of your marketing strategy. It helps your brand focus and connect with potential clients, customers and online followers…